In February, 2021, the Washington Traffic Safety Commission (WTSC) announced its Together We Get There brand, marking the start of the agency’s new systematic approach to improving safety on our state’s roadways. Read more about the campaign here.  With this launch, WTSC joins a collective of forward-thinking organizations throughout the country that are using Proactive Traffic Safety Culture to usher in a new era of traffic safety communications and outreach.

Proactive Traffic Safety Culture is an approach that engages the majority of people who use the state’s roads safely in order to influence the smaller group engaging in risky behaviors. Essentially, by recognizing and reinforcing the positive safety norms that already exist in Washington, like wearing a seat belt or intervening to stop a friend from driving impaired, WTSC is creating a community that supports these safe behaviors and helps others adopt them.

READ MORE ABOUT IT HERE IN THE AP-NEWS